Lynch’s Website Style Guide Reading Response

1. Navigating on a website is similar and different than finding your way through a city. They can be compared in these five areas: Paths, edges, districts, nodes, and landmarks. As in a large city, there are no clear directions when searching through the web. You must discover the links and additional pages as you go. However, both towns and websites contain paths. Cities they are streets or trails you follow to get to your destination. On a web page, they are “breadcrumb trails”. These trails show you the paths others have taken to go from point A to point B. In terms of districts and edges, cities have regions, separating themselves by set boundaries. On a website, you cannot tell if and how you moved from one area to the next. The site must be flexible and contain hints as to how you moved across a certain region. Nodes within a website refers to the page’s simplicity. If the viewer finds the site to complex, they will exit out and click the next available option. This is demonstrated through the physical life as well. Restaurants with too many choices make the customer feel overwhelmed. Being labeled as lazy human beings, we like our decisions to be easy and clear. Lastly, landmarks are associated with graphics. These are what keep the viewer interested and entertained. Take the Statue of Liberty for example, tourists visit New York City for this attraction, as viewers click on websites for interaction.
2. The do’s and don’ts of navigation. Do: use clear headings, icons, and links so your viewer can properly search through your website and attribute your page as credible. Don’t: lead your user to “dead-end pages” Correctly place your home page link on each search engine. Make sure this leads to the page you wish your viewers to see first. As mentioned previously, we continue to become more and more lazy as a population. For this reason, it is important to be able to access your web site in as little time and with as minimal effort as possible. Do not construct your website in a complex manner. Have your information be readily available and displayed in a simplistic way.
3. Gestalt theory is a combination of five perception ideas: closure, similarity, proximity, continuation, and common fate. These principles play a role in modern graphic design. Websites are all about the visual aspect. The eyes are attracted to certain elements and fill in the holes when need be. If each of these principles are accounted for in one’s website, it would be easy for the reader to the follow the path in which the developer wishes the viewer would take.
4. Lynch and Horton offer many valuable tips for creating a great website. To have an effective website, they believe you must have a flexible layout. Fixed layouts are known to have issues and are difficult to solve once they arise. The solution is to create a page with a flexible layout and design. Continuing with the flexible theme, using this type of design is advantageous in terms of user-friendliness. These layouts can be easily accessed on multiple devices including computers, iPhone, iPad, etc. This would be a great asset taking into account our hand-held generation. Finally, the authors suggest that you have a clear and predominant logo in the header of your home page. This generally allows the reader to trust the information you provide and consider your page credible.
5. Many individuals, myself included, find reading on the Web uncomfortable. Computer screens generally have a faint glare, making following the words difficult. In addition, having to scroll through several pages gets tiring and repetitive. For this reason, many viewers skim through the information provided and print off such articles if additional reading is required.
6. The inverted pyramid is a way to present ideas. When presenting, the most important points are given first and the least last. The technique embodies the primacy effect, hoping for its readers to remember the information first displayed.
7. In this article, Lynch and Horton mention several habits many individuals have when surfing the web. Some of their major points involve front-loading, staying on topic, using clear examples, positioning key words, the use of titles and subtitles, etc. This entire website embodies what they have preached. It is set up in a way that a reader can find the information they are searching for in a short amount of time by following the bold titles and headings. The information given was concise and relevant throughout the chapters. I understand the language the used and can apply the tips they provided.

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